Everything you need to know about what went down in media this week. Have fun reading and don’t be shy to reach out to us!
Airbnb announced today that it’s expanding its scope significantly, moving from a home-sharing business to a “holistic travel company”, said CEO Brian Chesky at the Airbnb Open event in Los Angeles.
It rolled out a new feature called Trips as part of an app update designed to provide travelers with a one-stop shop. The feature focuses on three key areas—experiences, places and homes—and the company plans to add flights and services in the future.
Google Earth VR allows you to experience the entire world through virtual reality. A decade after Google Earth’s inception, individuals can now fully traverse Earth’s 196.9 million square miles without leaving the comfort of home.
The price, previously undisclosed, comes in at the middle of the expected $200-$300 range. The drones are expected to ship just in time to land in Christmas stocking which is nice! It also seems like a perfectly reasonable price to pay for what you get, which is remarkably detailed Star Wars quadcopters that can hit speeds of nearly 40mph, or 50mph in the case of the Millennium Falcon.
Instagram is launching two big new features for Stories on iOS and Android over the next few weeks and they are both strictly ephemeral. Instagram Live lets users broadcast video to their followers in real-time but does not allow recordings to be viewed later, and ephemeral Direct Messages can only be viewed twice before disappearing.
AAMI is harnessing the power of the weather to deliver its latest outdoor campaign, which will change according to the conditions.
The digital billboard run features four creatives which change with the weather: sunny, rainy, cloudy and windy.
The basic image remains the same, with the exception of the sky – indicating the weather and the wording, with headers such as “You’ll be singing in the rain with AAMI Roadside Assistance” and “No matter what the clouds bring, we’re here to help”.
Harnessing oOhmedia’s digital billboard network, each creative will be triggered by an RSS weather feed from the Bureau of Meteorology.
AAMI brand manager Anthony Russell said, “By tapping into local weather conditions and dynamically serving ads to match, we’re grabbing drivers’ attention in an entertaining and relevant way which will increase recall for the advertising and brand.