PHD Media Worldwide > News > ‘In the Outside World’ with PHD UK’s Head of Innovation, Anjali Ramachandran
November 12 2014

‘In the Outside World’ with PHD UK’s Head of Innovation, Anjali Ramachandran


Anjali Ramachandran, PHD UK’s Head of Innovation looks at what’s been happening this week, in the outside world.

Transport for London, along with partners like Kiss FM, Magic 105.4, the Evening Standard and Barclaycard have launched the Penny for London campaign which allows people to make small donations every time they use Contactless payment on TFL or a participating retailer, with proceeds going to disadvantaged youth.

To try and figure out how to optimise meeting times, Digitas LBI have installed beacons around their Boston office to see where and when their employees congregate most. In 3 months they hope to review the data to see how they can make this more efficient.

Here’s some research that tells us when people are more likely to like what a brand says on Twitter, and when they are not.

And Unilever is the only UK-based company in the list of 50 most innovative companies in the world. Here’s more on the original BCG research.

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