Former WPP executive James Zhu will join the media agency PHD China as managing director of the Shanghai office from July 17 onwards.
He goes to PHD following nine years at WPP, most recently as a general manager at Wavemaker and previously as a partner at Mindshare. Zhu’s areas of expertise are said to include banking, travel, integrated campaigns, content and data marketing.
PHD recently won HSBC’s global media account, which Zhu will work on among others.
“The Chinese market is constantly changing, and agencies need to keep learning and adapting their offering to fit the market’s needs,” said Zhu.
“It’s important to always be engaging in conversation with clients in order to dig out their emerging challenges, fully understanding them and helping to create competitive advantage by doing things differently. I’m happy to be joining PHD whose very ethos is just that – finding a better way.”
PHD China chief executive officer Anna Chitty added: “We are thrilled to welcome James onboard. He brings a wealth of experience and industry knowledge to our team and we know he will help our clients’ business continue to thrive.”
PHD China was named the country’s most-awarded media agency by the Gunn Media 100 earlier this year and last year took home the most gongs at the annual Mumbrella Asia Awards, including the coveted ‘APAC Media Agency of the Year’ prize.