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December 18 2017

Media Bites: Monthly Media Trends


December Media Trends

7 ways Technology will strengthen and streamline Advertising in 2018: In 2018, artificial intelligence grows up, header bidding settles in and blockchain finally finds its place in the advertising world.

Marketers from Coce, First Direct and Sky share their marketing moments of 2017: Marketers share their moments of 2017 that have changed the industry and impacted how they do their jobs.

How Facebook Watch will overtake YouTube as the biggest video platform: Facebook has managed to grow, outpace, and marginalize its competitors thanks to its huge user base, massive data collection operation, and the breakneck speed at which the Facebook engineering teams execute. Now, Facebook is taking video more seriously than ever with its new product Watch.

Facebook acquires app aimed at helping teens be nice to each other: Facebook has bought social polling app tbh, which invites users to anonymously answer good-natured multiple choice questions about friends, and then sends the answers to the subjects in the form of compliments.

Organic Valley: Call Us Crazy, But It’s Working: Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter.

Britvic’s CMO on taking digital ROI measurement ‘to another level: Proving the return on investment of digital channels is becoming increasingly important for all brands, and none more so than drinks giant Britvic, which claims it has already taken its focus “to another level”.

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