The story was first published in Campaign Middle East, Click here to view the full article.

PHD UAE have successfully been awarded the National Food Products Company (NFPC) after a competitive pitch. The remit includes all Lacnor milk and juice product lines as well as Oasis water across the MENA region.

Speaking on the news, Elda Choucair, managing director for PHD UAE said, “Working with homegrown brands and helping them build their niche in the market is at the core of PHD UAE’s offering and as such we are delighted to be working with Lacnor as they enter this massive growth phase. We have been working on the NFPC’s Arla Foods account for over nine years and this appointment is validation of our efforts and initiatives to help brands become future ready.”