PHD Media Worldwide > News > PHD and TBWA win Gold for Telenet at the Belgium Effie Awards
September 30 2019

PHD and TBWA win Gold for Telenet at the Belgium Effie Awards

Award Wins

PHD and TBWA were awarded a Gold at the recent Belgium Effie Awards for their Telenet campaign ‘Bringing the good flow back to your house(hold)’.

The challenge was to increase the value-for-money perception of existing customers in a hyper-competitive market context. PHD and TBWA propositioned Telenet as having the smartest WiFi system ever, bringing excellent WiFi every corner of each Telenet household in a simple and fast way.

The result was giving nearly 365,000 families smoother Telenet experiences, as well as a long-term NPS increase of 9 points and a 28% reduction in churn.

PHD and TBWA also received an Excellence in Media for the case study. Each piece of work submitted to the Effies is judged on four criteria: insights & strategy, creative translation, touchpoint strategy and results. Those who receive more than 75% in the touchpoint strategy area go on to receive the additional accolade.

Christine Brone, Managing Director, PHD Belgium also served as a member of the jury, giving PHD an overall strong presence at the Belgium Effies this year.

See the full list of Belgium Effies winners here.

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