PHD APAC had a triumphant evening at the Mumbrella Asia Awards last night, winning a total of 9 awards. PHD China took home 6 accolades including Media Idea of the Year for Unilever’s “Cornetto Love Notes campaign”. Mimi Lu, PHD China’s communications planning director was highly commended as the Under 30 – Achiever of the Year. PHD Singapore won 2 accolades for its  Lifebuoy “Real Time Trend-Based Programmatic Advertising” Campaign and PHD India’s HUL – Kheloge Toh Jeetoge campaign was the winner in the Best Use of Gamification in a Campaign category.

The full winning list is as follows:

PHD China
Bayer/Elevit Prenatal Multivitamins – The First Hello
– Mumbrella Award for Insight – Highly commended

Unilever Food Solutions – Finding Chinese Chefs
– Mumbrella Award for Data-driven Marketing  – Winner

Unilever – Cornetto Love Notes
– Media Idea of the Year – Winner
– Campaign of the Year – Highly Commended
– Engaging with Millennials Award – Winner

Mimi Lu – Communications Planning Director
– Under-30 Achiever of the Year – Highly Commended

PHD Singapore
Lifebuoy Real Time Trend-Based Programmatic Advertising (RTTP)
– Real-time Marketing Campaign of the Year – Winner
– Disruptor of the year – Highly Commended

PHD India
Hindustan Unilever – Kheloge Toh Jeetoge
– Best Use of Gamification in a Campaign – Winner

In its third year, the Mumbrella Asia Awards celebrates the best, bravest, most innovative and creative players in the media, marketing and advertising industries – and beyond.


The results are in: Mumbrella Asia Awards winners 2017