At last week’s Spikes Asia Festival of Creativity, Chris Stephenson, head of strategy and planning for PHD APAC, hosted the festival’s first ever gameshow “Sentience: The Artificial Intelligence Gameshow” that took place on the main stage.  Speaking to Adobe Magazine after the session, Chris talked about the implications AI has on consumers, marketing and brands and the use that AI has on brands, making them better, faster and smarter.

PHD’s latest book, “Sentience: The Coming AI Revolution and the Implications for Marketing” looks at the impact AI will have upon the world of marketing. Sentience is available to purchase via Amazon, Google Play and the iBookstore with all proceeds going to UNICEF.