PHD Argentina was selected by digital payment solutions company MODO to manage media strategy and planning for the launch of a new virtual wallet that seeks to streamline daily financial operations thanks to the use of technology.
MODO will be launching their new offering in the Argentine market at the end of 2020. It will offer three services: sending money, requesting money and paying with a QR code, pioneering a new WAY to pay. Work on the launch campaign has already begun.
Agustín Páez de Robles, Account Director at PHD Argentina, commented: “Having the opportunity to launch a brand from scratch is a great privilege. MODO came to revolutionise the Argentine market and we at PHD take the challenge as our own. I am surrounded by a team of excellent professionals who are eager to get out on the pitch, to showcase this new player.”
In January 2020 PHD Argentina added LG to its client portfolio and also AMC Networks in July.
Daniel Santuccio, CEO of PHD Argentina highlighted the importance of this new relationship: “At this time of so much uncertainty, MODO comes to challenge us, to give us a new look and a lot of impetus to achieve the ambitious results that this new brand has ahead of it.”
