PHD Australia, PHD Content and kitchen appliance brand Westinghouse have launched a fully integrated digital campaign across News Corp’s network including Taste, Kidspot, Body & Soul and REA sites.
PHD Content is responsible for producing the bespoke video, written and social editorial and consumer promotion with PHD supporting on display and segmented audience targeting and retargeting.
“This smart partnership, brokered by PHD, is a first for Westinghouse and News Corp. We’ve been working closely with our specialist content team to see this over the finish line and we’re excited to show our clients the collaboration with a data driven, integrated and bespoke content campaign alongside our partners at News Corp,” said Lucas Higgins, Business Director, PHD Australia.
PHD Content has created a mix of native video, social and written editorial content to appear across the multiple sites in collaboration with News Corp network talent Adele Barbaro, founder of The Real Mumma blog; comedian and media personality Maz Compton; and Lisa Lamond & Adam Dovile, 2014 winners of TV show My House Rules.
The REA content has been designed to respond to customers in real time by tapping into key rental, renovation and selling timings, including consumer search queries. All created content will aim to showcase Westinghouse’s latest kitchen appliance functionality and features, including the first oven with an integrated airfryer, in an entertaining, cheeky and humorous way.
Additionally, PHD Content is running a consumer promotion across News’ local and regional mastheads in eleven markets for Westinghouse who are giving away two dream kitchen makeovers worth over $11,000 AUD.