PHD Australia topped R3’s list for new business wins for the month of September. R3 is the leading independent consultancy focused on the tracking of agency performance, and marketing ROI.

PHD climbed from second place into the top spot following wins that included Bayer Digital, Diageo and also chalking up the biggest new business win of H1 2020 when it won the $A39 million Spotlight Group media account, following a competitive tender process.

The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.