The recent Spikes Asia Awards saw PHD Australia taking three awards back to their Sydney office from the ceremony in Singapore.
The Australia team were awarded a Gold in the Entertainment category for their work with Canesten on ‘Thrush: The Musical’, a campaign which combined humour and music to get young women to engage with this highly personal and taboo topic. By teaming up with SketchShe – a comedy phenomenon who amassed over 144 million views on their YouTube channel with their now-famous in-car lip-syncing videos – they were able to create an empowering comedic music video in which SketchShe swapped their car wheels for airplane wings, taking to the skies as flight attendants aboard SketchShe Airlines, the world’s most accepting airline.
The team also won a Bronze award in the Media category for the Canesten campaign, which saw ad recall increase by +52.2% overall and a massive +86.5% across the target audience of females aged 25-34.
PHD Australia’s third award of the night was a Silver trophy in Media for their work with Red Rock Deli. The ‘Sync to Sales’ campaign used digital media to create and maintain an orderly and atmospheric brand experience in Red Rock Deli’s pop-up store ‘Taste Space’. The data-driven media campaign informed and influenced the distribution of digital media activity in real time, which in turn managed the orderly flow of traffic to Taste Space. Data was the conductor of a beautifully orchestrated digital media campaign that produced a foolproof tune of visitors flowing in to taste Red Rock Deli’s latest flavour combinations.