PHD will handle offline, digital and performance media planning and buying for the airline, thought to be worth close to $15m.
Virgin Australia marketing director Michael Nearhos commented: “We have run a robust process, and thank all the participants for bringing such great thinking and passion to our business. We look forward to working with PHD…across the whole of our media planning and buying needs. We were impressed with their capabilities, tools and culture.”
Virgin Australia will work with incumbent agencies Carat and Columbus Agency over the next three months as it transitions into PHD.
The win continues the strong start to the year for PHD Australia after also securing the $15m AFL account from Carat’s sister agency Vizeum.
This article was authored by Josh McDonnell and appeared in adnews.com.au
