Winners of the 2016 North American Effies were announced last week at the inaugural Effie Awards Ceremony in New York.
In a highly competitive year, and following two rounds of judging and debate, 122 winners were awarded across a range of product, service and speciality categories and competitions, including the Health Effies and Media Effies.
On the night PHD US and PHD Canada took home a combined 6 awards, including a Gold.
The full winning list is;
Gold (David v Goliath): Newell Rubbermaid – Farting fruit breathe new life into Mr Sketch
Silver (Leisure and Recreation): Newell Rubbermaid – Farting fruit breathe new life into Mr Sketch – with BBH
Silver (Single Impact Engagement – Services) – YWCA Canada – YWCA #NotOkay
Bronze (Brand Experience): Footlocker- #HorseWithHarden with BBDO
Bronze (B2B): SAP – Run Simple – with BBDO
Bronze (Fashion): Converse – The Chuck Taylor All Star II Launch – with Anomaly
The North American Effies honour the most effective marketing communications cases in the United States and Canada. You can find out more information here.