April 1 2021

PHD celebrates 42 shortlists in Festival of Media Global Awards 2021

Award Wins

Festival of Media Global has announced its 2021 shortlist, which sees PHD celebrate a sensational 42 shortlisted entries across 21 different campaigns. In a tumultuous but creative year, PHD has been acknowledged for its work with various brands, including TikTok, Ben & Jerry’s, HP, British Heart Foundation, HSBC, Volkswagen Group and Guinness.

PHD offices across Australia, the US, Ireland, Canada, Sweden, Norway, Costa Rica, Hong Kong, Germany and the UK have been recognised by the Festival of Media Global and named on this year’s shortlist.

Touché! Canada’s ‘Ladies, Rule the Road’ campaign for Can-Am On-Road has been recognised in four separate categories – Best Communications Strategy, Best Use of Data & Insight, Best Use of Digital Media – Social Media and the Brand Bravery Award.

The complete list of PHD’s shortlisted campaigns is below:

Best Branded Content

BHF 24 Hours in A&E: Heart Special (The British Heart Foundation), PHD UK
Home Studio Project (HP), PHD USA
TikTok #MyPride (TikTok), PHD USA

Best Campaign for a Celebration, Observance or Awareness Day

Guinness Gogglebox Christmas Cracker (Guinness), PHD Ireland
TikTok #MyPride (TikTok), PHD USA

Best Campaign for a Local Brand

Reimagining the future of STEM (Australia’s Women in STEM Ambassador), PHD Australia
Scotiabank – Operation Support Local (Scotiabank), PHD Canada
Vacation Intervention (Air Transat), Sid Lee Media Canada

Best Communications Strategy

Ladies, Rule the Road (Can-Am On-Road), Touché! Canada
Reimagining the future of STEM (Australia’s Women in STEM Ambassador), PHD Australia
Vacation Intervention (Air Transat), Sid Lee Media Canada

Best Use of Event of Experiential

The No Showroom (Passat Alltrack), PHD Sweden

Best Integrated Campaign

If it’s not pun, why dough it? (Ben & Jerry’s), PHD Australia

Best Launch or Relaunch Campaign

ID.3 Launch – Media that ‘eats’ pollution (ID.3), PHD UK

Best Response to COVID-19

Continental Cook-Up (Continental), PHD Australia
Dealership Done Digital (Volkswagen), Touché! Canada
For the Love of Music (SEAT), PHD Germany
Spreading the Learning Virus (Ministerio de Educación Pública Costa Rica), PHD Costa Rica

Best Use of Data & Insight

Dealership Done Digital (Volkswagen), Touché! Canada
Ladies, Rule the Road (Can-Am On-Road), Touché! Canada

Best Use of Digital Media – Social Media

Ladies, Rule the Road (Can-Am On-Road), Touché! Canada
Mr Muscle Kitchen Cleaning Recipes (Mr Muscle), PHD Hong Kong
Obs Furfluencers – A new kind of influencers (Obs), PHD Norway

Best Use of Digital Media – Web

Dealership Done Digital (Volkswagen), Touché! Canada

Best Use of Real-Time Marketing

Bringing Entertainment Home (Warner Bros. UK), PHD UK

Best Use of Talent

Continental Cook-Up (Continental), PHD Australia
Home Studio Project (HP), PHD USA
Obs Furfluencers – A new kind of influencers (Obs), PHD Norway

Best Use of Traditional Media – Audio

Scotiabank – Operation Support Local (Scotiabank), PHD Canada

Best Use of Traditional Media – TV

Guinness Gogglebox Christmas Cracker (Guinness), PHD Ireland
Spreading the Learning Virus (Ministerio de Educación Pública Costa Rica), PHD Costa Rica

Brand Bravery Award

Ladies, Rule the Road (Can-Am On-Road), Touché! Canada

Collaboration Award

Guinness Gogglebox Christmas Cracker (Guinness), PHD Ireland and Virgin Media Solutions Ireland
If it’s not pun, why dough it? (Ben & Jerry’s), PHD Australia
Scotiabank – Operation Support Local (Scotiabank), PHD Canada

Impact Awards

Unfudge our Future (Ben & Jerry’s), PHD Australia

Inclusive Campaign of the Year

Changing the face of STEM (Australia’s Women in STEM Ambassador), PHD Australia
TikTok #MyPride (TikTok), PHD USA

The Creative Use of Media Award

Addressing the ‘No Fixed Address’ problem (HSBC UK) PHD UK
ID.3 Launch – Media that ‘eats’ pollution (ID.3), PHD UK
Spreading the Learning Virus (Ministerio de Educación Pública Costa Rica), PHD Costa Rica

The Effectiveness Award