Festival of Media Global has announced its 2021 shortlist, which sees PHD celebrate a sensational 42 shortlisted entries across 21 different campaigns. In a tumultuous but creative year, PHD has been acknowledged for its work with various brands, including TikTok, Ben & Jerry’s, HP, British Heart Foundation, HSBC, Volkswagen Group and Guinness.
PHD offices across Australia, the US, Ireland, Canada, Sweden, Norway, Costa Rica, Hong Kong, Germany and the UK have been recognised by the Festival of Media Global and named on this year’s shortlist.
Touché! Canada’s ‘Ladies, Rule the Road’ campaign for Can-Am On-Road has been recognised in four separate categories – Best Communications Strategy, Best Use of Data & Insight, Best Use of Digital Media – Social Media and the Brand Bravery Award.
The complete list of PHD’s shortlisted campaigns is below:
Best Branded Content
- BHF 24 Hours in A&E: Heart Special (The British Heart Foundation), PHD UK
- Home Studio Project (HP), PHD USA
- TikTok #MyPride (TikTok), PHD USA
Best Campaign for a Celebration, Observance or Awareness Day
- Guinness Gogglebox Christmas Cracker (Guinness), PHD Ireland
- TikTok #MyPride (TikTok), PHD USA
Best Campaign for a Local Brand
- Reimagining the future of STEM (Australia’s Women in STEM Ambassador), PHD Australia
- Scotiabank – Operation Support Local (Scotiabank), PHD Canada
- Vacation Intervention (Air Transat), Sid Lee Media Canada
Best Communications Strategy
- Ladies, Rule the Road (Can-Am On-Road), Touché! Canada
- Reimagining the future of STEM (Australia’s Women in STEM Ambassador), PHD Australia
- Vacation Intervention (Air Transat), Sid Lee Media Canada
Best Use of Event of Experiential
- The No Showroom (Passat Alltrack), PHD Sweden
Best Integrated Campaign
- If it’s not pun, why dough it? (Ben & Jerry’s), PHD Australia
Best Launch or Relaunch Campaign
- ID.3 Launch – Media that ‘eats’ pollution (ID.3), PHD UK
Best Response to COVID-19
- Continental Cook-Up (Continental), PHD Australia
- Dealership Done Digital (Volkswagen), Touché! Canada
- For the Love of Music (SEAT), PHD Germany
- Spreading the Learning Virus (Ministerio de Educación Pública Costa Rica), PHD Costa Rica
Best Use of Data & Insight
- Dealership Done Digital (Volkswagen), Touché! Canada
- Ladies, Rule the Road (Can-Am On-Road), Touché! Canada
Best Use of Digital Media – Social Media
- Ladies, Rule the Road (Can-Am On-Road), Touché! Canada
- Mr Muscle Kitchen Cleaning Recipes (Mr Muscle), PHD Hong Kong
- Obs Furfluencers – A new kind of influencers (Obs), PHD Norway
Best Use of Digital Media – Web
- Dealership Done Digital (Volkswagen), Touché! Canada
Best Use of Real-Time Marketing
- Bringing Entertainment Home (Warner Bros. UK), PHD UK
Best Use of Talent
- Continental Cook-Up (Continental), PHD Australia
- Home Studio Project (HP), PHD USA
- Obs Furfluencers – A new kind of influencers (Obs), PHD Norway
Best Use of Traditional Media – Audio
- Scotiabank – Operation Support Local (Scotiabank), PHD Canada
Best Use of Traditional Media – TV
- Guinness Gogglebox Christmas Cracker (Guinness), PHD Ireland
- Spreading the Learning Virus (Ministerio de Educación Pública Costa Rica), PHD Costa Rica
Brand Bravery Award
- Ladies, Rule the Road (Can-Am On-Road), Touché! Canada
Collaboration Award
- Guinness Gogglebox Christmas Cracker (Guinness), PHD Ireland and Virgin Media Solutions Ireland
- If it’s not pun, why dough it? (Ben & Jerry’s), PHD Australia
- Scotiabank – Operation Support Local (Scotiabank), PHD Canada
Impact Awards
- Unfudge our Future (Ben & Jerry’s), PHD Australia
Inclusive Campaign of the Year
- Changing the face of STEM (Australia’s Women in STEM Ambassador), PHD Australia
- TikTok #MyPride (TikTok), PHD USA
The Creative Use of Media Award
- Addressing the ‘No Fixed Address’ problem (HSBC UK) PHD UK
- ID.3 Launch – Media that ‘eats’ pollution (ID.3), PHD UK
- Spreading the Learning Virus (Ministerio de Educación Pública Costa Rica), PHD Costa Rica
The Effectiveness Award
- Confused to Clarity (Confused.com), PHD UK
For the complete list of Festival of Media Global shortlists, click here.
