The WARC Effective 100 is an annual ranking of the world’s most awarded campaigns and companies for marketing effectiveness. It is an independent benchmark for excellence in effectiveness, produced by combining the results of the industry’s most important global and regional award shows for effectiveness throughout 2019. The awards tracked are determined by the WARC Rankings Advisory Board and a worldwide industry survey.
PHD Chicago is a new entrant to WARC’s Top 50 most awarded media agencies in the world since last year and goes straight into third place on the list.
As well as the agency win, PHD Chicago also ranked third most effective campaign of 2019 with ‘Prescribed to Death’ for the National Safety Council; a campaign to raise awareness of prescription opioid overdose in the US.
The WARC Effective 100 has been compiled by applying a rigorous, unbiased and transparent methodology to the analysis of the results of the most important global and regional creative awards shows, as determined by the industry following consultation with the newly introduced WARC Rankings Advisory Board and a worldwide survey. This consultation and survey will be carried out each year to ensure that the Rankings continue to reflect the opinion and meet the needs of the industry.
View the WARC Effective 100 in full here.