PHD will manage the digital planning and buying duties for Paragon Technology & Innovation’s Emina and Make Over lines with immediate effect (from 1 April 2020).

Paragon awarded the new business to PHD Indonesia after a competitive five-way pitch, citing the agency’s digital capabilities and media creativity as key drivers of their appointment.

“We were looking for a media partner who can enhance our online presence and take our brands to the next level of success in an increasingly digital world,” commented Amalia Sarah Santi, VP of Marketing Investment and Digital Transformation at Paragon Technology & Innovation. “We chose PHD because of the agency’s strength in digital strategy, as well as the calibre of the creative and innovative ideas the team presented for our brands. We look forward to working with them on engaging our brands’ consumers with fun and creative digital communications.”

Rajat Basra, CEO of Omnicom Media Group Indonesia, added: “We are delighted to partner with homegrown brands like Emina and Make Over, which have already achieved incredible success. We are excited to work with the teams on their digital strategies and ensuring we continue to communicate their amazing brand stories to the right audiences.”