The 2022 WARC Media 100 has been revealed, with PHD Worldwide jumping from fourth position to third in the independent annual ranking of the world’s most awarded campaigns and companies for creativity and innovation (formerly Gunn Media 100). Furthermore, when weighed by billings, PHD ranks as the most effective media network in the WARC Media 100.
PHD UK is also celebrating a considerable leap up the media agency rankings to this year’s third place in the WARC Media 100. Their campaign ‘Media that eats pollution’ for Volkswagen also grabbed third place in the world’s most awarded campaigns for media. The winning campaign marked the launch of the ID.3, VW’s first fully electric vehicle. PHD commissioned a series of murals painted with air purifying paint, which meant the ads were literally ‘eating’ pollution from the air.
PHD’s success continued with two local offices scoring in the top three most effective media agencies, with PHD Auckland ranked second in the world and PHD New York ranked third in the WARC Effective 100.
Philippa Brown, CEO of PHD Worldwide, said: “My goal has always been to ensure that PHD is the most strategic and creative media network in a data and tech world. These latest WARC 100 rankings demonstrate the breadth of talent across our global network. At PHD, we focus on delivering a strong strategic planning product, enabling our teams to identify the right approaches to help their clients in these challenging times. I am confident we will continue to lead and grow in the upcoming year.”
A benchmark for media excellence, the WARC Media 100 tracks the performance of campaigns, brands and agencies at the most influential advertising media competitions worldwide.
The WARC Effective 100 applies a rigorous, unbiased and transparent methodology to the analysis of the results of the most significant global and regional creative awards shows, as determined by the industry following consultation with the newly introduced WARC Rankings Advisory Board and a worldwide survey.
The full WARC 100 rankings, including the WARC Creative 100, WARC Effective 100 and WARC Media 100, are available on warc.com/rankings.
