PHD Italy has won the tender for the management of A2A’s media account. A2A positions itself as a ‘Life Company’, dealing with the environment, water and energy. The company is committed to generating a positive impact on people’s quality of life and protecting the planet.
The collaboration will see PHD manage all media planning and buying activities alongside strategic consultancy for the group; further strengthening its position in the market, addressing both final consumers and the main stakeholders.
A2A’s new brand repositioning campaign launched on 20 January and focused mainly online and in print in support of their 2021–2030 business plans; to promote the adoption of new lifestyles, production and consumption to encourage growth and a sustainable country.
Marco Girelli, CEO of Omnicom Media Group Italia, the parent company of PHD Italy, commented: “With this acquisition, we are proud to confirm our commitment in an increasingly key sector, at the centre of the developing strategies for the sustainable future of our planet.”