PHD Malaysia won a whopping 13 awards at the Dragons of Malaysia Awards held on 30th September. The team ended the night as the highest-ranked media agency with 45 points and No.2 on the overall agency ranking ladder.
Key wins from PHD Malaysia:
Best Digital Campaign- HTC hijacked the smartphone screens HTC
Best Product Launch or Relaunch- Bookbook IKEA
Best Integrated Marketing Campaign- Bookbook IKEA
Best Innovative Idea Or Concept- Bookbook IKEA
Best Use of Media- Bedroom Stories IKEA
PHD Malaysia continued their winning streak at the Dragons of Asia Awards later in the evening. PHD Malaysia’s IKEA campaigns won four more awards – IKEA Bookbook won a Silver Dragon for the Best Innovative Idea or Concept and two Black Dragons for the Best Marketing Discipline campaign and Best Integrated Marketing campaign. IKEA Bedroom Stories also won a Black Dragon for the Best Use of Media.
The IKEA Bedroom Stories was selected as one of the top 8 campaigns in Asia and showcased in a 20-minute presentation at the Dragons Asia Masterclass.
Commenting on the win, Jimmy Lim, general manager at PHD Malaysia said, ”I salute the PHD Malaysia team for an amazing feat with their award wins. We have had great success at awards and it has all been made possible with the great work from our teams.”
For the full list of winners and more information on the awards, click here.