PHD Malaysia has won a competitive media pitch to land the integrated communication and media duties for BonusLink, alongside PHD’s content arm, Drum.

The agency is responsible for delivering communication strategies, creative and content production, media planning and buying for the brand.

BonusLink is known for rewarding consumers through partners like Shell, Parkson, AmBank, Focus Point, and Agoda. This is the first time BonusLink has announced a search for a full-fledged integrated agency partner.

“This pitch was a reflection of PHD’s challenger approach, combining the power of agile data strategies from Omni and innovative solutions from both media and creative,” said Eileen Ooi, MD, PHD Malaysia. “We are delighted to support BonusLink in their brand transformation journey and look forward to continuing to drive further innovations in the business.”

PHD Malaysia has kickstarted the appointment with an exciting campaign to bring BonusLink’s refreshed brand philosophy of “Every Moment is a Bonus” to life.

This is supported with the launch of BLINK, an app that delivers deep and meaningful connections within the BonusLink rewards ecosystem for Malaysian consumers.