Following a comprehensive review, New Zealand’s largest grocery distributor Foodstuffs has awarded its media agency business to PHD New Zealand as it looks to shape itself for ‘future success’.

The agency will be handling all media requirements for Foodstuffs’ key brands, both nationally and regionally, taking effect from 1 September 2020.

“We went into the process looking for a media agency partner who truly understands the media landscape, how it is going to evolve and work alongside our internal team as we shape ourselves for future success. PHD Media has a strong grasp of what we are trying to achieve and offers great talent, innovative thinking, strong in house capability, advanced tools and systems, and world-class purchasing power as part of the Omnicom Media Group (OMG),” said Dominic Quin, Group General Manager Foodstuffs Marketing & CX.

PHD New Zealand CEO, Nikki Grafton, commented: “We’re thrilled to be Foodstuffs’ new media agency. New World, PAK’nSAVE and Four Square are iconic brands, each presenting its own unique challenges and opportunities and the team can’t wait to start contributing to the success of these incredible brands. We want to create a collaborative partnership with Foodstuffs, one which is designed to perfectly position each of the retail brands to excel and deliver for their customers into the future.”

Quin added: “PHD Media successfully won the Foodstuffs business because they demonstrated strong strategic capabilities alongside an ability to integrate their data, planning and campaign management platforms into Foodstuffs’ new operating model.

“The media landscape is changing fast and brands need to be smart and nimble when it comes to choosing where to place our media spend to maximise the impact and win the moments that matter –  connecting meaningfully with customers is critical. We believe the PHD Media team and the suite of tools they offer will enable us to achieve this.”