Festival of Media Global has announced its 2020 shortlist, which sees PHD celebrate 26 shortlisted entries across 16 different campaigns. In a phenomenal year, PHD has been acknowledged for its work with a variety of different brands including Google Pixel, SAP, Dove, British Heart Foundation, Volkswagen Group and The LEGO Movie 2.
PHD offices across Australia, the US, China, Canada, Hong Kong, Germany and the UK have been recognised by Festival of Media Global and named on this year’s shortlist.
PHD Australia’s ‘The Hungry Yak’ campaign for Yak Brewing has been recognised in four separate categories – Best Campaign for a Local Brand, Best Direct to Consumer Marketing Campaign, Best Integrated Campaign and Best Launch or Relaunch Campaign.
The full list of shortlisted campaigns is below:
Best Branded Content
- Carlton Dry – Christmas, Carlton Dry – PHD Australia
Best Campaign for a Local Brand
- The Hungry Yak, Yak Brewing – PHD Australia
- We Do New, Canadian Tire – Touché!PHD
Best Direct to Consumer Marketing Campaign
- The Hungry Yak, Yak Brewing – PHD Australia
Best Distribution and Amplification of Content
- Not Just One Brand of Real Beauty, Dove – PHD Hong Kong
- Escape Mountain, Ski-Doo – Touché!
Best Integrated Campaign
- The Hungry Yak, Yak Brewing – PHD Australia
- Volkswagen – For the Many, Not the Few – The ID.3, Volkswagen – PHD Global Business
Best Launch or Relaunch Campaign
- The Roadshow, GO Transit – PHD Canada
- The Hungry Yak, Yak Brewing – PHD Australia
Best Use of Data & Insight Award
- Poster Power, British Heart Foundation – PHD UK
- Leveraging the Love…And the Hate, Sport Chek – Touché!
Best Use of Digital Media – 2a. Web
- Priceline Tackles the Flu, Priceline – PHD Australia
Best Use of Digital Media – 2c. Social Media
- Escape Mountain, Ski-Doo – Touché!
- Leveraging the Love…And the Hate, Sport Chek – Touché!
Best Use of Digital Media – 2d. Technology
- Deep Fake: You the Action Hero, Volkswagen – PHD China
Best Use of Talent
- Google Pixel 4: Rebel for Reggaeton, Google Pixel 4 – PHD US
Best Use of Traditional Media – 1a. Out of Home
- Google Australia | Multi-app – Real Time Marketing, Multi-app – PHD Australia
- The Future of Marketing has Feelings, SAP – PHD Germany
Best Use of Traditional Media – 1c. Audio
- Carlton Dry – Christmas, Carlton Dry – PHD Australia
Best Use of Traditional Media – 1d. TV
- We Do New, Canadian Tire – Touché!
Brand Bravery Award
- Porsche Taycan: The Electric Dialogue, Taycan – PHD UK
Collaboration Award
- We Do New, Canadian Tire – Touché!
- Not Just One Brand of Real Beauty, Dove – PHD Hong Kong
The Creative Use of Media Award
- Awesome Week, The LEGO Movie 2 – PHD UK
The Effectiveness Award
- Leveraging the Love…And the Hate, Sport Chek – Touché!
