The Awards will take place on 29 November 2018 in New York.
The Festival of Media North America Awards is a platform for celebrating innovation and creativity, with entries coming from across the region and judged by a panel of senior industry experts.
Touché!PHD Canada leads the way with ten shortlisted nominations, while PHD US and PHD Canada secure four and two nominations respectively. Touché!PHD’s campaign for Data vs. Car (VIA Rail Canada) certainly made its mark being shortlisted four times: Best Use of Data & Insight, Best Use of Innovation, Best Use of Real-time Marketing, and Tourism, Travel & Mobility.
The PHD US office is shortlisted for Google Home for the Holidays (Google Home; Best Launch Campaign, and Technology & Telecommunications), and for Know What Your Data Knows (Google Cloud; Best Use of Innovation, and Best Use of Real-time Marketing). PHD Canada is shortlisted twice for In The Moment (Thrive; Best Use of Data & Insight, and Healthcare & Pharmaceutical).
Four other campaigns are shortlisted for Touché!PHD: Your Everyday Coach (Sports Experts), Warning: Do Not Attempt (Sport Chek), Meet Your Search Bot (Sports Experts), and The App that Made Milk Cartons Sing! (Quebec Milk Producers).
Categories are divided into the awards’ four key pillars: Media, Content, Insight and Technology.
The judging is led by Jury Chair Ann Mukherjee, Global CMO of SC Johnson and one of Forbes’ Top 50 Most Influential Chief Marketing Officers.
For a full list of shortlisted entries, click here.