As reported in the trade press, PHD has retained Unilever’s entire media planning and buying business across Greater China.
The decision followed a competitive pitch against WPP that has been running since the start of 2018. The remit includes China, Hong Kong and Taiwan.
PHD was awarded the Unilever Greater China business in 2009, when the spend was reported at US$450 million. Unilever has conducted a media review typically every three years, with the last renewal of the media business with PHD taking place in 2015.