PHD Spain picked up a Bronze award at the 32nd edition of the Latin American Festival of Advertising Communication, El Sol, which took place earlier this month in Bilbao.

The Bronze accolade was awarded to the ‘The Smile of the Sun’ campaign for client Canary Island Tourism in the category Best Use of Branded Content.

“The Smile of the Sun” is the result of a beautiful adventure in which an Inuit family from Kulusuk, Greenland, a place which has one of the harshest climates in the world, visit the Canary Islands, known for having one of the best.

The 25 minute documentary can be seen in its entirety on the Canary Island Tourism website in several languages:

You can read more about The Smile of the Sun campaign and watch a short case study via our work section.