PHD Spain is shortlisted for 11 awards in the upcoming Efficacy Awards, all for for work across Volkswagen Group brands. The Spanish Association of Advertisers will reveal the winners on 24 October, at an awards ceremony gala, organised by SCOPEN, held at the Teatro Real in Madrid.
PHD Spain has picked up shortlists in the following categories:
- Best Integrated Campaign – Audi, ‘Campaña Navidad’
- Best Integrated Campaign – Volkswagen, ‘My renting’
- Most Innovative Strategy – Audi, ‘Audi e-tron’
- Best Product / Service – Audi, ‘Audi e-tron’
- Best Product / Service – Volkswagen, ‘My renting’
- Best Product / Service – Volkswagen, ‘Golf GTI’
- Best Tactical Action – Audi, ‘It’s Audi time’
- Best Earned Media Campaign – Volkswagen, ‘e-Golf’
- Special Category, Budget Lower than €200,000 (tactical or product / service campaigns) – Porsche, ‘Macan’
- Special Category, Budget Lower than €200,000 (tactical or product / service campaigns) – Volkswagen, ‘e-Golf’
- Special Category, Budget Lower than €200,000 (tactical or product / service campaigns) – Volkswagen, ‘Golf R’
