PHD Spain wins for their Volkswagen Polo: DCO & The Power of Data Customization” campaign.
The Awards are organized by trade publication El Periódico de la Publicidad. The ceremony was held on Tuesday 20 February at the Spotify headquarters in Madrid after the IV Programmatic Advertising Forum.
The PHD Spain campaign launch for the new VW Polo stood out as one of the pilot countries in using dynamic creatives DCO (Dynamic Creative Optimization) in programmatic for the VW brand. The automotive brand and PHD increased the relevance of creativity for a given audience, thus increasing the results. Different templates were created for each target (more than 80) and they were tested and optimized in real time throughout the campaign, resulting in a campaign that achieved excellent results.
The Programmatic Advertising Awards recognize and promote good use of the tools related to the programmatic purchase / sale, the real-time bidding (RTB) and good management of the data.