PHD Sweden will act as the strategic lead for the Cloetta account, which initially covers five markets – Sweden, Finland, the Netherlands, Denmark and Norway. Cloetta is a leading confectionery company with products sold in more than 50 countries worldwide.

The new partnership offers exciting opportunities for collaboration in areas including professional media planning, building brand communication and pursuing common business goals. It also allows Cloetta to move from a fragmented internal media agency landscape to a more consolidated approach.

Adam Fors, CEO, PHD Sweden, commented: “We are very proud and excited to be part of Cloetta’s ambitious journey ahead. They have a progressive and passionate team in place and some of the most iconic brands such as Läkerol, Kexchoklad and Malaco. We are really looking forward to starting our partnership.”

Thomas Biesterfeldt, Chief Marketing Officer for Cloetta, added: “It’s amazing to see Cloetta’s marketing function take another common step in our strategy of building synergies and economies of scale with a media agency in our European main markets, with the aim of investing more effectively in our brands and enabling organic growth. I am very pleased that with PHD Sweden, we have found the right partner to support us in this exciting journey.”

PHD’s partnership with Cloetta starts from 1 January 2020.