Earlier this week PHD UK walked away with not one but two IPA Effectiveness Awards for work with Sainsbury’s and McCain. The IPA Effectiveness Awards are described as the most prestigious and demanding in the industry so to take home two silver awards is an outstanding achievement.
The Silver for McCain was for work on the Frozen Jacket Potato product launch. PHD UK’s work alongside JCDecaux included an outdoor bus shelter media idea where the public could smell the potato, touch a giant warn potato and activate a voucher to get money off at point of sale. To read the whole case study click here.
Work with AMV BBDO and Blue Rubicon on Sainsbury’s was for the 2013 Christmas Campaign, Christmas in a Day where footage filmed by the public helped to create the most successful results for Sainsbury’s.You can read the case study here.