PHD’s offices in Hong Kong and Taiwan were recognised in this year’s Yahoo Big Idea Chair Awards, winning in the Best Native Ad Campaign category for client Unilever.
The Yahoo Big Idea Chair Awards comprises 15 Hong Kong Awards and 6 North Asia Awards covering areas such as copywriting, engagement, activation, integrated campaign and more.
PHD’s awards were received as follows:
- PHD Hong Kong – Winner, Best Native Ad Campaign: ‘TRESemme – New York Fashion Week’ for Unilever Hong Kong
- PHD Taiwan – Winner, Best Native Ad Campaign (North Asia): ‘Mommy PK Daddy Cooking Contest’ for Unilever Taiwan
The Yahoo Big Idea Chair Awards is a unique proprietary award that recognises outstanding work in the online creative community. This year marks the eighth consecutive year of the Yahoo Big Idea Chair Awards in Asia: as the market pioneer to give praise to creativity, innovation, imagination and the elusive big idea, Yahoo continues to honour the most extraordinary creative minds in Asia’s online community by introducing fifteen awards in Hong Kong and six awards in North Asia to acknowledge campaigns on the Yahoo network.
Yahoo is dedicated to crafting deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. As the world’s largest digital publisher, Yahoo truly immerses brands into consumers’ everyday lives, ensuring a top-of-mind wherever, whenever.
You can read more about the awards here.