This win was reported in Mumbrella.
PHD Thailand has won the media brief for Scotch Industrial’s portfolio of health drinks.
The win follows a five-way pitch involving Dentsu, GroupM, Starcom and Carat. PHD is tasked with all media planning and buying duties, inclusive of content and digital for all Scotch products.
Jinnarat Sampuntharat, business director at PHD Thailand, said: “The win is a testimony to our passion to partner with the Scotch business and our capabilities as an agency across all parameters to deliver the best results. Like PHD, Scotch is a challenger brand with a unique competitive edge. We are delighted to have the opportunity to be Scotch’s strategic media partner and committed to their growth and success in Thailand.”
Scotch Industrial was founded in 1983 and has an annual monitored spend of $13.5 million.