PHD UK has been named as the #1 media agency in the world in the 2026 WARC Media 100 rankings, after winning more major media awards than any other agency in 2025.
The agency climbed from #7 in last year’s rankings, following a standout year of award-winning work for clients including the Victoria and Albert Museum (V&A), Škoda, Uber, and the British Heart Foundation.
PHD UK campaigns were named as two of the three most-awarded campaigns globally. These included “If you’re into it. It’s in the V&A” for the Victoria and Albert Museum (#2), which won Campaign of the Year at the 2025 Festival of Media Global Awards, and “The Redditor Edit” for Škoda (#3), a Gold Lion winner at the 2025 Cannes Lions International Festival of Creativity.
The UK office also contributed three additional campaigns ranked in the global top 30: “Streams of (Un)consciousness” for the British Heart Foundation (#15), “Making Local Media Uber Contextual” for Uber (#24), and “‘Til I Died”, also for the British Heart Foundation (#30).
The UK’s performance helped power a strong year for the wider PHD global network, which rose to #2 in the worldwide network rankings, up from #3 in 2025.
Across the top 100 most-awarded campaigns globally, PHD contributed to 13, including four of the top 10, with standout work from teams in the USA, Norway, Canada, and Germany.
Beyond the UK, notable campaigns from across the network included:
#2 – PHD UK |If you’re into it. It’s in the V&A | Victoria and Albert Museum
#3 – PHD UK |The Redditor Edit| Škoda
#6 – PHD US | Just Joking | Sandy Hook Promise
#9 – PHD Norway | The Walking Ads | Volkswagen
#11 – PHD Canada | Mystery Fridge | belairdirect
#15 – PHD UK | Streams of (Un)consciousness | British Heart Foundation
#24 – PHD UK | Making Local Media Uber Contextual | Uber
#25 – PHD US | Football is for Food | Uber Eats
#26 – PHD Germany | Ice Ice Maybe? With Data, Baby! | Magnum
#30 – PHD UK| Til I Died| British Heart Foundation
#72 – PHD Germany | #ModTheVeg | Knorr
#85 – PHD Germany | The Audi Audit | Audi
Christian Flouch, PHD’s Global Brand President, said: “Achieving the #1 position in the UK and #2 globally in the WARC Media 100 is a tremendous accomplishment for our teams. These rankings reflect consistent excellence across many of the industry’s most competitive awards shows, and the strength and consistency of our network is something we’re incredibly proud of. It’s proof that we’re delivering on our commitment to outthink, outpace, and help our clients outgrow the competition, driving real business impact.”
Paul Knight, PHD UK’s CEO, noted: “Being ranked as the #1 agency in the world in the WARC Media 100 is testament to the creative media skills and ingenuity of everyone at PHD UK, the clients who put their trust in us, and the media owner and agency partners who were pivotal in the success of our award-winning work.”
The recognition continues PHD’s strong run of industry accolades. In 2025, the network was named Agency of the Year and Agency Network of the Year at the Festival of Media North America Awards, Agency Network of the Year at the Festival of Media Cause Campaign Awards, Agency Network of the Year at the M&M Global Awards, Agency Network of the Year at Festival of Media LATAM, and Adweek’s Global Agency of the Year.
The WARC Media 100 tracks results from media award ceremonies worldwide, establishing a benchmark for excellence and recognising the industry’s top-performing campaigns and companies.
Read more in the full WARC report here: Media 100 | Rankings
