The WARC Awards have revealed the shortlist for Effective Use of Brand Purpose, a global search for next-generation marketing effectiveness. PHD US has made the cut for their Volkswagen ‘Drive Bigger’ campaign.
The Brand Purpose category is for those marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community. The shortlist was selected by a panel of international industry experts from both brands and agencies. For the winners, the judges will be looking for clear evidence of how a brand purpose has both achieved societal impact and met commercial goals.
Earlier this year, PHD US’ Chicago office was ranked No. 3 in the WARC Effective 100 for most awarded media agency for effectiveness.
The shortlisted papers in the Effective Use of Brand Purpose can be viewed here. The shortlisted entries for the Effective Content Strategy and Effective Social Strategy will be announced shortly.
More information on the WARC Awards is available here.