As Volkswagen launches the new T-Roc, PHD Portugal partners with online news portal RTP to allow consumers to customise their own T-Roc via the site, just as they would directly with Volkswagen.
According to PHD, this interactive format “creates a true synergy between paid and owned media”.
Sandra Alvarez, managing director of PHD Portugal, says the agency is very excited about the creative potential of using these online formats. “We believe that much more can be done in order to strengthen the relationship between customers and brands,” she concludes.
Read the full story (in Portuguese) on Marketeer.