At yesterday’s Festival of Media LATAM award ceremony, teams from PHD and OMD won 28 trophies at the ceremony in Miami, including Campaign of the Year for ‘Welcome to the Group’, a campaign for Nosotras: Women Connecting by PHD Costa Rica.
The campaign, which was PHD’s biggest winner across the board, also won gold in three categories (Best Campaign Delivered on a Small Budget; Best Campaign Led by Cause; Best Response Campaign) and was highly commended for Best Use of Mobile.
PHD’s other winners include three golds for ‘PADvertising: Not a Luxury Period’, a campaign promoting women’s rights in Costa Rica, and two for OFF!’s ‘Rythmosquito’.
So far in 2024, PHD has been named ADWEEK’s Global Media Agency of the Year, topped the WARC Media 100 Rankings for the first time, and earned Agency Network of the Year honors at the 2024 Festival of Media Global Awards.
PHD’s full list of winners at the 2024 Festival of Media LATAM Awards are as follows:
GRAND PRIX:
- PHD Costa Rica: Nosotras Women Connecting – Welcome to the Group
GOLD:
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Best Campaign Led by Cause
- PHD Costa Rica: Nosotras Women Connecting –Welcome to the Group
- PHD Costa Rica: Nosotras Women Connecting – PADvertising: Not a Luxury Period
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Best Campaign Delivered on a Small Budget
- PHD Costa Rica: Nosotras Women Connecting –Welcome to the Group
- PHD Costa Rica: Nosotras Women Connecting – PADvertising: Not a Luxury Period
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Best Response Campaign
- PHD Costa Rica: Nosotras Women Connecting –Welcome to the Group
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Best Campaign Delivered on a Small Budget
- PHD Costa Rica: Nosotras Women Connecting – PADvertising: Not a Luxury Period
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Best Use of Traditional Media
- PHD Costa Rica: Nosotras Women Connecting – PADvertising: Not a Luxury Period
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Best Branded Content
- PHD Costa Rica: OFF! – Rhythmosquito
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Best Distribution and Amplification of Content
- PHD Costa Rica: OFF! – Rhythmosquito
HIGHLY COMMENDED:
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Best Response Campaign
- PHD Mexico: Enterogermina – Little Testaments
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Best Launch or Relaunch Campaign
- PHD Mexico: Volkswagen – New GTI – The Legend Returns
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The Effectiveness Award
- PHD Mexico: Volkswagen – New GTI – The Legend Returns
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Best Use of Mobile
- PHD Costa Rica: Nosotras Women Connecting –Welcome to the Group
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Best Integrated Campaign
- PHD Colombia: RINGO – #RINGO’S EFFECT
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Best Campaign Led by Cause
- PHD Costa Rica: Nosotras Women Connecting – PADvertising: Not a Luxury Period
For the complete list of winners, click here: Festival of Media LATAM Awards 2024 winners.
