This week PHD Portugal announced new client HBO, which entered the Portuguese market earlier in February with a dedicated streaming service. PHD Portugal was responsible for the platform’s strategic media planning on its launch and ongoing communications. The launch press conference and after party were organised by PHD and its stable mate Fuse, the marketing agency specialising in partnerships and experiences.
PHD Portugal will also position HBO across various media, including television, outdoor, cinema and digital.
Sandra Alvarez, Managing Director of PHD Portugal, says securing HBO along with last month’s new business win of Time Out Market is a very positive start to the year for the agency. The goal is to keep growing, providing current clients with the best service and winning new accounts.
This article was originally in Portuguese and appeared in Briefing.pt.
