This article was first published on Kampanje and is in Norwegian.
PHD Norway’s Christoffer Nergård and Mussa Dagnew will represent Norway at the Cannes Lions International Festival of Creativity this summer. This is the eighth consecutive year that Mediebyrå Association in cooperation with Capa, Norway’s representative for Cannes Lions, held the national Young Lions Media talent competition.
This year, as per last year, there was fierce competition for the top spots, and in that regard, the jury had a fun, yet challenging job to arrive at the final winners, says Espen Klepper, CEO of Omnicom Media Group and Chairman in Media Agency Association.
Twelve young teams competed for a place, the project being to put together a media strategy for Home Work Home (HJH), a mobility project targeting commuting in Rogaland. The purpose being to make it easier for employees to leave their car at home by tying together public, cycling and walking.
First and foremost, we are impressed that the work presented maintains a very high level, and it’s incredibly fun to see the work grow with new talented and dedicated teams which in the future will be able to develop the media agency industry further. We are now clearly in an exciting time where a new mindset and media opportunities characterise the communications field, said Klepper
According to the jury, each team could demonstrate thorough audience insight, a clear strategy and not least an innovative medieidé embracing audience and their media use, the winner was eventually named as the young team of PHD. Silver Square was also won by a team from PHD consisting of Jonas Floberg and Jorgen Aksnes, while the bronze went to Red with Jarand Landmark and Erik Holm.
The task for Cannes will be to create an innovative media strategy within 24 hours for a charity. The Norwegian team will thus compete with teams from around the world where the most compelling communication strategy with the best withdrawing idea being declared the winner. Now it remains only to cross our fingers that the winning team makes it as sharp in the international competition, says Gareth Williams from Capa.