This article was first published on AdWeek.

PHD Worldwide CEO Mike Cooper stopped by the Omnicom Media Group party at Hyde Bellagio in Las Vegas the night before the start of the Consumer Electronics Show. He shared his thoughts on what he’s looking out for at the mega-conference.

Mike remembers a day when CES was a gathering for tech nerds, but he’s seen it grow into a must-attend event that showcases the ways technology is becoming more user-friendly (wearables in particular). In the short term, Mike has his eye on advances in mobile tech, but he’s also looking out for new developments in artificial intelligence, which he believes could alter consumers’ lives even more profoundly.

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