Today, PHD UAE hosted its bi-monthly Food For Thought series for its clients.
In this edition, PHD UAE’s Strategy Director, Ian Dolan, showcased the best-in-class work from the Cannes Lions Festival 2015 in the hopes of providing inspiration and shedding insights on how to create award-winning work in the MENA region. Ian evaluated the successful campaigns against the four communication models from PHD’s proprietary planning system, Source. The platform connects over 3,000 planners across the PHD network to work collaboratively on every client brief, allowing global insights and creativity to make an impact on the work produced by regional agencies.
The next Food For Thought is scheduled to take place in Q4 of 2015.