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July 11 2022

REPORT: Four trends from Cannes Lions 2022

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Download PHD’s wrap-up of the key insights and takeaways from the 2022 Cannes Lions Festival of Creativity

This year, the Cannes Lions International Festival of Creativity returned to the French Riviera for the first time in three years. Within the Palais des Festivals, experts presented over 100 keynotes, panels, and discussions to thousands of delegates, each looking for inspiration after the unexpected hiatus.  

Complementing the main programming, on the Croissette, PHD was present at the Omnicom Cabana, joining a series of exclusive chats and panel sessions exploring The Future of Connections.  

Opening the conversation to the world, these sessions were streamed live via Omnicom’s dedicated Cannes Lions 2022 microsite and discussed further on Radio Omnicom – the industry’s first agency-owned radio station.  

In eight hours of live daily programming, we dug deeper into the issues raised in the Omnicom cabana and beyond, hosted intimate interviews with leading marketers, and led engaging debates about the festival’s key talking points.   

In this report, we distil the top trends that emerged from those discussions, highlight the award-winning work that demonstrates their power, and share the creative learnings that will help brands and marketers make the leap with their media strategies in the months to come. 

We hope you find our thoughts interesting and insightful. 

Complete the form to download.

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