PHD Singapore programmatic planning director Bethany Hill’s work has been recognised by Campaign Asia Pacific’s Women to Watch 2017 list, which honours those turning the industry into a more prosperous, open-minded and generally desirable place to work.
With a proven track record in mobile marketing, Hill stepped up to lead programmatic as well when the agency took the bold move to merge the two units last year. The gamble paid off, as Hill has successfully handled the transition and managed to grow every single account in the process.
“Analytical, conscientious, proactive and creative, she has a genuine passion for programmatic and has shown she was the ideal choice for the role,” says the Campain article. “Intensely curious by nature, Hill is a true believer in continuous learning and has committed her team to over 1,000 hours of training in the past year, and she also leads the agency’s programmatic training across the region.”
The programmatic team has tripled in size, going from four to 12 staff, and increased revenue by 200% in the last 12 months. Inspired by her experience of contributing to several Women in Ad Tech forums, Hill recently launched a group of her own to bring young female professionals together to allow them to share their experiences in a pressure-free environment.
The Women to Watch list in partnership with TBWA encourages people to champion the women who inspire and impress them on a daily basis. The list is a celebration of the women dissolving those barriers through sheer force of will.
“These 40 professionals impressed our judging team with business results, client wins, original projects and creative work that out-performed all targets and clearly showed them to be people of indispensable value within their companies,” continued the article. “Every woman on the list, however, also stood out for going far beyond their contractual brief. These are women whose ability to see the bigger picture and determination to improve the world they live and work in has seen them overhaul ingrained systems, bringing together unwieldy sectors to work together for a common goal, whether that be gender equality, digital transformation or any other subject close to their hearts.”
Read the full article here.