The Festival of Media Global (FOMG), which took place at the Rome Cavalieri from 13–15 May, promised to be the most inclusive and brand heavy festival to date.
It didn’t disappoint with sessions from 70 speakers (more than half were female), from Jaguar Land Rover, Mars, Deustche Telekom, Audi, Adidas, LEGO, LVMH, Shell and many more.
PHD’s Global Business Director, Sneha Nagesh advised delegates on leveraging advancements in voice technology and search.
Nagesh said: “Many people use their VPA (Virtual Personal Assistant) to discover entertainment, news, recipes and brand skills. But today, one in four smart speaker owners also shop via their device. Brands looking to tap into this market need to change the way they think about packaging, advertising and discoverable content.
“In the context of voice, it’s now ‘what does my brand sound like? How do I partner with the likes of Amazon Echo and Google Home? And how do I optimise my brand content for voice search?’
“In order to devise strategy, brands need to innovate, identify the role of voice in your customer’s journey, understand how users search on different platforms, and find the right context and experiences where your brand’s voice can facilitate genuine interaction that will drive sales and engagement,” Nagesh concluded.
Eighty trophies were awarded on the first evening of FOMG 2018 for Media, Insight & Technology and Content, and PHD scooped more than 20 of them.
Touché!PHD Canada won six Golds and the Agency of the Year accolade. Touché!PHD’s campaign, ‘Data vs. Car’ for VIA Rail Canada was additionally awarded the Grand Prix for the Campaign of the Year.