Friday May the 4th saw many brands attempt to ride the wave of ‘Star Wars Day’ yet again, but Heathrow Airport gets a special mention for their Star Wars departure board…digital OOH creativity at its finest!
HEADLINES
- The BBC, ITV and Channel 4 are in talks to create a UK streaming service
- Facebook has unveiled an augmented reality feature for its Messenger app
- Good news for football fans as Twitter agrees a live streaming deal with SBS for the FIFA World Cup in Russia
INSIGHTS
- Eight things to expect at Google’s annual developer conference – Google I/O 2018
- In the ongoing struggle against fake news, Facebook says it can now reduce the spread of a false news story by 80%
- Is Amazon ready to make a big play in voice search/advertising?
COOL
- As Facebook takes on Tinder by announcing a new dating service, will we see the return of the ‘poke’?
- Corona’s WoooHooo.com site allows you to generate unusual out-of-office gifs for when you’re next on holiday
- Google gave its Assistant some new Star Wars-related powers for ‘Star Wars Day’, including cinema ticket-purchasing capabilities
DEEP READS
- What does Google’s removal of user ID data from DoubleClick mean for attribution?
- Domain ownership is called into question as man sues France over France.com
- Why has San Francisco’s start-up scene generated so many valuable companies?
