Toby Hack, CEO of PHD International and Briony McCarthy, President of PHD New York, have been named in the The Internationalist’s list of Agency Innovators 2016.
The Internationalist puts a spotlight on agency executives that have the ability “to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of ‘the big idea’, championing multinational strategy and involving customers directly in the creative process”.
In April this year, Toby was appointed CEO of PHD International, based at PHD’s headquarters in London. This newly created role is designed to deliver leadership to PHD International and to enhance the current success of the agency. Prior to joining PHD International, Toby held the role of managing director of PHD in Australia where his role was focused on new business and developing the agency product. Read more about Toby’ role as an innovator here.
Briony oversees the daily operations of the New York office. She recently restructured the agency with one job in mind: better servicing our clients and getting our teams more deeply ingrained in their industries. Briony is a spark that ignites our teams to consistently raise-the-bar. Read more about Briony’s role as an innovator here.
To view the full list of winners and for more information click here.
Toby Hack and Briony McCarthy