As we look to reduce the environmental impact of our media campaigns, we are absolutely delighted that our COP 26 work with HP has been shortlisted TWICE at the Campaign Ad Net Zero Awards.
“We are so proud to be shortlisted for this inaugural campaign adnetzero awards. HP have some incredibly inventive initiatives to play their part in addressing climate change and sustainability in their supply chain. It was an honour to play our part and apply PHDs sustainability vales and approaches to the COP26 campaign and be able to start our journey to sustainability in HPs media” Catherine Aylward, Strategy Director at PHD.
HP wanted to talk to key influencers and decision makers attending COP26 in Glasgow, to showcase some of their extremely innovative solutions to building sustainability into their supply chains. We applied the same principles to our media strategy and planning; to ensure we were making the minimum carbon impact and creating a legacy in our ways of working to run in all HP campaigns, whether they were sustainability-focused in message or not.
We’re looking forward to the awards at the end of November. You can see the rest of this year’s shortlists here