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October 5 2023

PHD UK appoints chief strategy officer

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Today, we are delighted to welcome our latest senior appointment, Eva Grimmett, as chief strategy officer.

Eva will be responsible for PHD UK’s strategic output, with a specific focus on innovative business planning to deliver transformative ideas and solutions that will drive client growth.

PHD UK CEO Ali Reed said: “We are thrilled to welcome Eva to the PHD family. With her passion for innovation and creativity, I know she will help PHD continue to deliver award-winning work which has data-driven insight and technology at its heart.

I look forward to having another challenger in our leadership team and to the formidable partnership that Eva will form with our chief planning officer Bex Burchnall to push the boundaries for what’s possible in media and beyond, across our clients.”

Eva said: “I can’t think of a better opportunity than to lead strategy at the media agency that’s widely regarded as the home of media strategy. My passion has always been strategy that is driven by transformational insights so it’s a joy to be joining an agency that’s always centred its approach around what people think, feel and do. I’m really looking forward to getting started and working with the team.”

In her 20-year career to date, Eva has held digital, planning and strategy roles at a number of media agencies, with her most recent role being group chief strategy officer at Havas Media, where she built the insight, strategy and media futures functions and worked on pitch wins including Starbucks, Open University, and the BBC.

Welcome to the PHD tribe, Eva!

 

Read the story here on Campaign.

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