PHD Media Worldwide > News > Watch the Merge trailer here before the film premiere at Mumbrella360 Asia
November 6 2017

Watch the Merge trailer here before the film premiere at Mumbrella360 Asia


Originally posted on Mumbrella

Media agency PHD has released the trailer for its artificial intelligence documentary Merge, which will have its full Asia film premiere at the Mumbrella360 Asia media and marketing conference in Singapore – the event running from November 7-9 at the Marina Bay Sands.

In a double session at the 360 conference titled ‘Merge – The Closing Gap Between Technology & Us’, the film will be introduced by APAC head of strategy and planning at PHD Singapore Chris Stephenson. He will also deliver a presentation mapping out the future for marketing technology in this two-hour slot.

The screening of the film – after Stephenson’s speech – will be followed by an accompanying panel discussion including some of the industry’s leading futurists, who also star in the film.

Over the next 50 years, we will see the rise of robots and artificial intelligence. Technology and humanity will literally fuse together. The has implications for virtual personal assistants, chatbots and the semantic web.

There may well be near-human-level cognitive computing, which transcends devices. Asking what makes us human when tech becomes all encompassing, PHD will look at nine fundamentals that businesses can adopt to ready themselves for this new epoch.

The consumer world has been disrupted and as a result so has advertising and marketing. Many decisions marketers make will begin to be dictated to by algorithms and self-taught machines, leaving brands struggling to influence an algorithm rather than a human. Find out who is leading the development of new technologies and approaches in Asia.

Speaking ahead of the premiere, Stephenson said: “As the next three decades will be the most technologically disruptive era in human history, we will soon find ourselves to be as dependent on connectivity and technology as we are on oxygen. When this occurs, machines will be even more embedded into our lives. And as they continue learning from us, they will eventually become even more intelligent than us.”

Stephenson will be joined by Chelsea Chen who is the founder of robotics start-up Emotech, (which Tencent has invested in) head of adtech innovations Joey Bian, ORII ring – a smart ring that connects to your mobile – founder Kevin Wong and Aliz Technologies CEO Balazs Molnar who works in the intelligent chatbots space.

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