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September 4 2015

PHDownload: Our pick from the world of media


Everything you need to know about what went down in media this week, have fun reading, and don’t be shy to reach out to us!… Until next week …

PHDownload - social

Man from UNCLE Instagram hack brings out the secret agent in users

The Warner Brothers UK team have used Instagram to hide a secret message for users. The message is revealed by regramming the image and applying a certain filter with the chance of winning a swanky watch fit for a spy. Read more

PHDownload - media

Dismaland Debut

I am sure you have all heard of the recent opening of infamous graffiti artist Banksy’s new “Bemusement” Park – Dismaland. Here is the new TV commercial that they have just launched in the UK, go and check it out! Watch here

PHDownload - technology

Shots Of BlackBerry Android Phone Leak Online

The long rumoured Android powered Blackberry smartphone have apparently leaked. What we get is a full size touch-screen device with a blackberry style keyboard beneath a slide layer. Will be interesting to see specs once more info is available. Read more

PHDownload - mobile

Mobile-savvy parents go banana’s for Universal Pictures’ Minions Digital content

America’s favourite Bananas – Chiquita, recently ran a campaign in conjunction with Universal Pictures’ Minions film, resulting in a 50% return rate to the image recognition-enabled content, a 10% increase in newsletter subscriptions and an 8% increase in banana sales. The campaign enabled consumers to use their smartphones tomscan Chiquita Banana stickers to unlock digital content such as mobile postcards, sweepstakes and other prizes relating to the Minions film released this summer. The average visitor engaged with more than 10 activities on the mobile destination (ASD 4min & 36sec), proving that gamification with relevant incentives continues to be a top-tier tactic for marketers to leverage. Read more

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