Everything you need to know about what went down in media this week, have fun reading, and don’t be shy to reach out to us!…
Until next week …
Brands stand up to homophobia and racism on Instagram
Although we would all love to live in a world where brands wouldn’t have any racist or homophobic comments to fight back against, hats off to adidas and MAC Cosmetics. The two brands have in the last week shown how it’s done when dealing with small-minded bigots on social. First adidas caught the attention of the trolls after posting a picture which inferred two women kissing. Read more
Senior digital executives from two of Australia’s biggest media buying agencies have warned that the impact of adblocking is being overstated in the market.
Speaking at the Programmatic Summit in Sydney, GroupM’s Timothy Whitfield took aim at reports that there were some 200m people using adblocking software around the world.
“My personal point of view is that adblocking is a little bit of a ‘chicken little’ situation,” warned Whitfield, director of technical operations at GroupM. “Someone says a number, then someone repeats that number and it amplifies.
“When I measured it by looking at a single server, one data set over another data set, it was 7.3% in Australia. Now 10% is an agency discrepancy and we were under the discrepancy for adblocking.” Read more
Control your life with the touch of a button!
The concept is simple: take a Bluetooth-enabled button, put it anywhere you want, and connect it to every app and device you can imagine. Read more
Putting the smart back into smartphone
Whether this is through maximizing our shrewd media buys with great creative, getting a better understanding of our app audience through smarter tracking/optimisation or providing a frictionless and simple opportunity to convert mobile users into dollars with m.payments, 2016 will see us putting the smart back into smartphones. Read more